The Ethics Of Advertising For Children - 1731 Words

Congratulations, it s a †¦ Consumer! The Ethics of Advertising to Children Ishaaq Beg ENG4U Ms. Lodi October 22nd 2015 Ishaaq Beg Ms. Lodi ENG4U October 22nd 2015 Advertising to Children â€Å"The consumer embryo begins to develop during the first year of existence. Children begin their consumer journey in infancy, and they certainly deserve consideration as consumers at that time† - James U. McNeal, Youth Marketer. Companies have their sights on kids for many reasons, but mainly because of their immense buying power, the amount of money they spend, totaling more than 40 billion dollars every year. However the main reason for marketers’ interest in kids, is actually the amount of adult spending that kids now directly influence, a colossal 700 billion dollars a year. (Consuming Kids, 2008). Marketers will do anything, ethical or not, to gain access to this money. This generation of children is marketed to in a way that has never been done before. There are so many ways of reaching children that there is a brand in front of their face every moment of every day, as shown in the graphic below, and this can cause physical and psychological repercussions. Ch ildren today are constantly bombarded with commercials and ads which cause adverse side effects like obesity and poor self esteem. Due to their lack of development, they are easily manipulated and influenced, and it is therefore immoral and unethical to market to children. Ethics, as defined by theShow MoreRelatedThe Ethics Of Business Ethics1349 Words   |  6 PagesBusiness ethics can be defined as the critical examination of how people and institutions should behave in the world of commerce. There are many subcategories that we may look into when speaking of business ethics, in this essay I will be writing about advertising ethics. 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